Marketing
How to Use Photography to Build Your Brand
The Internet is broken down into text and images. Since our brain processes images much faster than text, it is safe to say that photography is your most powerful tool when it comes to branding.
The Internet is broken down into text and images. Since our brain processes images much faster than text, it is safe to say that photography is your most powerful tool when it comes to branding.
The Internet is broken down into text and images. Since our brain processes images much faster than text, it is safe to say that photography is your most powerful tool when it comes to branding.
Like every month, we’re looking forward to the upcoming industry events. It’s an exciting time for industry professionals, artists and designers alike. If you happen to be in the cities where the events are taking place, drop by to see us!
For every professional, networking is an integral part of their career. What better way to stay connected? Visit the fairs and exhibitions to network and stay up to date with industry news and events.
Phone camera is a great place to start learning photography, as you don't really have much choice over controls or lenses, as compared to DSLR.
On the phone you just have to watch out for composition and the quality of light … and a few other things.
Well easier said than done, right?
So here are my top 5 tips to help you out and improve your mobile photography today =)
Vibrant, colorful and creative images are vital to the success of both a small blog and a large scale business. What unites these two examples is the fact that neither would succeed without the support of visual content. Getting your audience to linger on your site starts with the visuals you choose.
Did you know that on average, people take a few seconds to scan content before they decide to stay or leave? This means you have precious 20 seconds to convince them that you are worth their time.
Did you know that colored visuals increase people’s willingness to read a piece of content by 80%? According to Xerox, that’s exactly why you need to pay attention to the types of visuals you use.
If we consider the fact that people spend less than a minute deciding whether they should read your content or not, it puts a lot of pressure on you to choose the images that will compliment your blog or website.
Many people ask me what one needs to get started in photography. Today’s article will inspire those that question their talent because this is a story of a young man that had nothing but passion to break into the industry.
There are photographers that have a ‘strictly no retouching’ policy when it comes to their work. However, every now and then we find that we can enhance our images and make them better with a slight touch of Photoshop.
Photoshop is like a photographer’s best friend. Sometimes images don’t live up to your expectations and guess what? You can alter even your most underwhelming shots to make them look spectacular. Our collection consists of 11 Photoshop editing tutorials that will help you make the most of your artistic creations.
Our previous article covered 6 of the most in-demand topics in lifestyle photography. If you haven't had a…
From routine usage of smartphones to the exciting prospects of smart cars and homes - the topic of internet of things dominates many aspects of our lives. We can go shopping, take care of our health and connect with one another through the smallest of devices. How will the internet of things change our everyday life?
One of our top contributors, Stefan Dahl, has ventured into stock photography with an impressive 12 year experience in the field. Like many photographers, Stefan started with a camera and a passion. He was photographing family members, dogs, plants and weddings. With a short break devoted to his family, he eventually started his own stock photography business with his wife Janni.
With Halloween just around the corner, designers are busy creating themed promotional materials. We don’t want you feeling left out! Regardless of your Photoshop skills, you can create your very own Halloween banner with our simple tutorial. You can make social media covers that are simple and tasteful - just follow the steps. Here’s a step-by-step guide to help you in your creative endeavours.
Inspiration sometimes comes from the most unexpected places. Next time you’re watching a movie, pay attention to how shots are framed; the art of cinematography provides many lessons for the untrained eye. After all, ‘Director of photography’ is yet another word for a cinematographer.
The conscious choices you make in your compositions are vital to the success of your photographs just as a cinematographer’s framing of shots is vital to the success of the movie. We have gathered some of the most notable movie stills to illustrate excellent composition and give every photographer a chance to absorb the lessons hidden behind the frames.
If you asked two photographers to shoot a watermelon, you’d get two wildly different photos. Every photographer has their preferred approach to lighting, composition, mood, angle, and perspective.
So the big question.
How do you develop your photography style?
One of the most in-demand, yet unexplored themes in stock photography is healthcare and technology. It’s difficult to capture the concept in real life situations, but with the proper set, equipment and models, you can transform your portfolio and provide clients with a collection that will suit their needs.
How many of your photographs are awards worthy? You probably haven't considered the possibility so here's some food for thought. Photography contests are a great way to get exposure, showcase your talent and have a real shot at making a difference. Photographs are such a powerful medium that dozens of contests are held around the world for almost every category.
There is something about a color splash on a website that makes the content so much more exciting. Colored visuals are refreshing and quite frankly are appealing to the eye when used tastefully. We can all agree that choosing the right visuals can be quite a headache. But that's why you're here isn't it? You need a splash of color and a fresh perspective. Maybe your website needs a makeover or your blog is looking a little sad and drained of color? Look no further because we have all the answers.