Sometimes an icon design is the difference between a successful app and a fluke. Apple’s Head of Interaction, Jony Ive, gets this simple truth. That’s why the new icons for iOS7 are mostly designed not by the app people but by the marketing and communications department: who better than them understands the wants and needs of the zeitgeist? So, to you out there who are on the same page with Jony and his team, here is a little free boost from ClassyCatStudio:
Living in a concrete box with hot water pouring from the tap, a refrigerator cooling our food and wi-fi connecting us to the rest of the world, we can barely imagine a day in a life of, say, Tsaatan people. They move 5 to 10 times per year, building huts when the temperature is -40 and herding reindeer for transportation, clothing and food. “Before They Pass Away,” a long-term project by photographer Jimmy Nelson, gives us the unique opportunity to discover more than 30 secluded and slowly vanishing tribes from all over the world.
Before They Pass Away | Photo © Jimmy Nelson | Boredpanda.org