Color is one of the key tools that brands can rely on to attract the attention of their target audience, and deliver messages effectively. It only takes 90 seconds for people to make their first judgment, and from 62% to 90% of the evaluation process is based on color.
If you work in marketing, content creation, or design, it’s important to see the potential of color and benefit from it as much as possible. It can help you stand out among your competitors, influence how your clients feel, and understand their attitude towards your products or services. And so much more!
This is why we’ve prepared the latest edition of our color trends report, along with inspiring palettes and a number of curated collections. Keep on scrolling to explore them and discover high-quality content that you can use immediately to benefit your projects.
2021-2022 winter color trends
Preparing trend reports is a long-lasting and complex process that we take very seriously. We dive deep and do our research.
We analyze choices that Depositphotos contributors and clients make, numerous trend reports by organizations such as WGSN and Pantone, the latest fashion week shows, as well as colors of the year selected by businesses such as Evergreen Fog by Sherwin-Williams.
Based on what we have learned this time, there’s a demand for calming and energizing colors. On one hand, these are two very different directions. But on the other hand, they can both exist independently and complement each other in your designs and content. It’s up to you to decide which path to follow, but you can always rely on us to make the choice easier.
We’re excited to finally share our list of the 2021-2022 winter color trends with you:
- Pearl White
- Dark Emerald
- Fuchsia Rose
- Graphite Gray
More on the 2021-2022 winter color trends
Pearl White (#FDF6ED)
Winters can be cold and challenging, but we are capable of making them calm and cozy. It’s a key task that brands should keep in mind these days, especially if they want to take care of their existing and potential customers.
Pearl White is perfect for creating winter magic and providing hope when it’s needed the most.
Dark Emerald (#094B41)
In general, green represents new life and new beginnings, which is exactly what everyone has in mind when one year ends and another one begins. But this particular shade, Dark Emerald, adds a whole new dimension to this meaning.
Even though Dark Emerald is quite dark — hence, the name —, it’s also pretty bright, so it can be both calming and energizing depending on how you choose to use it.
Fuchsia Rose (#DD187C)
A lot of people struggle with their mood this time of year, and it can sometimes feel endless. This is why it’s a great idea to use brighter colors, such as Fuchsia Rose, to support your community and brighten up their days.
This eye-catching shade will help you remind everyone that winter doesn’t have to be gloomy, and warm days are just around the corner.
Graphite Gray (#4B4E53)
People are stressed and they experience burnout more than ever these days. For this reason, they want something stable and reassuring. Graphite Gray is how you can create that environment through the content you produce or the designs that you present.
Consider combining your key branding colors with Graphite Gray to merge your brand identity with the latest trends.
Winter color palettes for your designs
Mockups for your design inspiration
To demonstrate how you can implement colors from this trend report into your designs, our team has prepared a collection of thematic mockups. Hopefully, exploring it will inspire you and bring new ideas.
Implementing additional colors in your designs or content can be a big step. It has to work for your branding and strategy, but it also has to be relevant. Every season, we prepare a color trends report to make this process smoother for you. Don’t hesitate to use these colors if you want to stand out, make your audience feel a certain way, and boost your sales. Let’s help people feel calmer and more energized together!
If you’d like to find out more about marketing, design, and content trends, consider reading these articles:
- Social Media Practices You Should Leave Behind in 2021
- 20 Best Website Designs from Awwwards in 2021
- The Best Christmas Ads of 2021 Focus on Challenges, Community, and Care
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