Fall is the perfect season for marketing campaigns. It’s full of holidays and occasions that allow brands to engage with their target audience or boost sales.
However, coming up with enticing offers is not enough to catch people’s attention. In a world where visual learners prevail, trendy color solutions play a crucial role. They help brands elevate their messages and stand out with holiday marketing campaigns.
We’re introducing 2021 fall color trends, along with thematic visual collections and useful tips from the Depositphotos team to help you create great projects.
2021 fall color trends
It’s always exciting to discover what colors will be prevalent during an upcoming season. Many factors affect these trends, from fashion to world events. However, what we know for sure is that fall color trends are all about coziness and warmth.
To define the four main colors of the season, our team starts with extensive research. We explore the Pantone and WGSN reports, analyze submission tendencies in the Depositphotos library, and examine the Visual Trends Report 2021. This allows us to narrow down on a selection of colors that will help our creative community succeed in their marketing efforts.
Without further ado, here are the 2021 fall color trends:
- Pumpkin Mush
- Lilac Dreams
- Rainy Day
- Bluish Black
Use these shades to connect with your existing or potential audience, and to make your fall designs cozy.
Exploring the trendiest colors this fall
Pumpkin Mush (#9C7E42)
Nature-inspired colors are among the biggest trends in 2021. In the summer, bright shades of green were everywhere. This autumn, a warm hue of brown—Pumpkin Mush—is gaining traction. Besides the fact that this color reminds us of rustling leaves and the beauty of the season, it also provides a feeling of security and comfort.
Brands that would like to establish a closer bond with their audience should opt for Pumpkin Mush this fall.
Lilac Dreams (#BDB0D0)
Another color that will be popular this season is Lilac Dreams. It looks life-affirming and dreamy, and provides a sense of freedom to your imagination. According to color psychology, it also symbolizes open-mindedness and friendliness, which are great qualities to help conquer new audiences.
With Lilac Dreams being a design solution for fall campaigns, creators will get an opportunity to encourage customers to seize the moment and engage with their brand.
Rainy Day (#61798C)
The Rainy Day color is another symbol of autumn that will be in trend this season. Its neutral and calming appeal is a perfect fit for regular marketing campaigns. From a psychological point of view, Rainy Day stands for control and maturity, and makes designs look more reliable.
In campaigns, this color can be used as a background or a balancing color for brighter or darker solutions.
Bluish Black (#040720)
Bluish Black, a favorite for many, is among the 2021 fall trends. Being a go-to shade in different design fields, it looks no less smart than black, but adds depth and meaning to creative projects. Bluish Black is associated with power and loyalty, which is ideal for brands that seek to build a community of brand advocates.
Mix and match this color with lighter hues of blue to add some extra ambiance and integrity to your projects.
Fall color palettes for trendy designs
A collection of thematic mockups for your design inspiration
Want to find out how you can use these colors in both digital and print campaigns? We’re sharing examples and our rich collection of thematic mockups for your fall projects.
To Sum it Up
Although a seasonal makeover might seem like a significant investment, it is definitely worth it. When you appeal to your audience with trendy and relevant color solutions, they pay attention to your campaigns and appreciate your efforts. This approach allows you to gain a more loyal audience and build a positive brand image. As a result, you’ll boost sales and traffic to your website.
Looking to explore more creative tendencies? Read our 2021 visual, graphic design, and photography trend reports.
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