How’s your preparation for 2022 going? Have you been spending hours and hours on marketing research?
One key element you should consider while making new plans and decisions is color. Why? Because it’s an important marketing tool and a powerful medium for communication. Also, it matters when it comes to product development.
Luckily, there are color trends that you can rely on. And we’re here to share one of them with you.
What is the color of 2022?
Sherwin-Williams, an influential American paint brand, has announced its color of the year. It’s called Evergreen Fog, and it’s a shade of gray-green. According to their director of color Sue Wadden, it is a symbol of growth, rebirth, and joy. There’s no doubt this is exactly what people all around the world need.
On one hand, this is a nod to modernism and growing nostalgia for it. On the other hand, it’s a timely response to certain trends of the past, such as cottagecore. Evergreen Fog is universal and versatile. It can be a strong main color, but it can also work well with others.
How to use the color of the year?
Demonstrate how it can be used in home design
Make a cold winter cozy
Share ideas for long, dark evenings
Encourage cooking at home
Create a calm, yet festive atmosphere
Celebrate new beginnings
Show flexible work-from-home options
Show the beauty in simple things
Make office life more welcoming
Encourage spending time in nature
Celebrate family and friends
Implement it in your product designs
Share healthy lifestyle tips
Provide travel inspiration
Celebrate long-awaited spring
As we approach the end of another extremely stressful year, it’s vital for companies to support your community. Using calm and soothing colors is one of the ways to do that. Green traditionally represents nature and revitalization, and implementing Evergreen Fog can help you provide some solace and support through content or products.
Explore our Evergreen Fog photo and video collection to celebrate new beginnings and growth!
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