Depositphotos has once again secured another Red Dot Award! For a second year in a row, our Creative Trends project was recognized as the best in the Brands & Communication Design category. Winning this award is no small achievement for Depositphotos. It’s a testament to our commitment to innovation and our dedication to providing insights that empower the creative industry.
As we prepare for Creative Trends 2024, one thing remains clear. We aren’t just observing the changing creative landscape—we’re actively shaping it with projects like this.
Creative Trends project: celebrating exceptional design vision
The Creative Trends Project by Depositphotos aims to equip creators with insights that drive imagination and facilitate informed creative decisions. Every year, our team dives deep into the analysis of global events, aesthetic shifts, and vast data to forecast 7 creative trends that will drive the trajectory of the year ahead.
We ensure a holistic approach by joining forces with industry experts, and drawing from their unique perspectives and opinions on creative communication. The Creative Trends project is also based on feedback from our vast community of authors and users—this collaborative approach ensures that the project remains both relevant and innovative.
Creative Trends 2023 presents a deep dive into tendencies that echo evolving perceptions within our society. Each identified trend isn’t just described, but is enriched with its distinctive color, mood board, palette, and a thematic collection of images, videos, and audio files—content that creators can effortlessly access to integrate these creative trends into their projects.
Drawing inspiration from the iconic Harry Potter series, the project’s design revolves around a “ball of thoughts”—reminiscent of the Pensieve, a magical item used to gather and process memories. “It’s not just a design element; it encapsulates the expertise of our dynamic creative team and represents the meticulous process of going through vast amounts of data to find the essentials and comprehend the trends accurately,” said Tati Timoshenko, creative director of the project.Explore Creative Trends 2023
The Red Dot Award’s influence on the world of design
The Red Dot Award is proof of exceptional design and innovation. Established in 1955 by the Design Zentrum Nordrhein Westfalen in Germany, the award has since grown to become one of the most sought-after rewards in the design industry. Yet, it’s a prize that not only celebrates design, but the power of ideas and the impact they have within the industry and beyond. Each year, a panel of expert judges carefully assesses thousands of submissions. Breaking down the vast expanse of the design world, they evaluate projects in three main categories:
- Red Dot Award: Product Design. Awarded to projects that seamlessly blend form with function—where every curve, texture, and hue serves a purpose.
- Red Dot Award: Brands & Communication Design. A nod to the brands that tell compelling stories and carve a unique space in the consumer’s mind.
- Red Dot Award: Design Concept. Recognizes the visionaries who dare to imagine the world not as it is, but as it could be.
The significance of the Red Dot extends beyond the realms of design professionals—for businesses, it fortifies their market position, resonating as proof of top-tier design and innovation. It’s no surprise that the competition intensifies annually, with over 20,000 project submissions from every corner of the globe. Sharing this platform with giants like Lenovo, LG, PepsiCo, and HP puts Depositphotos alongside major market leaders.
Stay tuned, there’s more on the horizon! Upcoming Creative Trends 2024
As 2023 continues, the excitement within the creative community keeps growing. This December, Depositphotos will share its new Creative Trends 2024 forecast based on industry research, aesthetic insights, and expert opinions.
The forecast will highlight major themes, styles, and ideas expected to define the creative world in 2024. It will cover everything from popular aesthetics to changes in how stories are told visually. So, get ready to discover what’s coming next!
Meanwhile, you can explore a series of articles on trending colors, topics, and aesthetics to upgrade your projects this fall.
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