They say that if competitors start copying you, you’re doing something right. That is why it’s always useful to know what some of the best marketers in the industry are doing. And what better way to get inspired than to follow examples from the industry’s best.
In the past few years, the Depositphotos team shared lists of globally renewed marketing experts that you can check out here and here. This time around, we’ve decided to update our list with 14 marketing professionals for you to follow and stay on top of marketing trends.
13 Marketing experts to follow in 2020 + 1 wildcard expert with insights
1. Mackey Saturday
Mackey Saturday is an American designer and typographer. He runs his own design agency and was formerly a principal at New York City design firm Chermayeff & Geismar & Haviv. He is most notably known for designing logos for Instagram, Oculus, and Luxe. Mackey is a talented designer who has created iconic visual identities for some of the biggest brands in the world.
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2. Katie Streten
Katie Streten is the Strategist and Global Head of Insight at Imagination, a global experience company. She and her team are responsible for creating branded experiences that have an emotional impact. In 26 years of experience, Katie’s worked with clients such as Channel 4, the Science Museum, and Ford.
3. Julius Støback
Julius Støback is a brand strategist who specializes in distinctive brand assets. He runs his own brand consultancy called Julius Insight & Strategy and if you want to have a better understanding of what brand assets are and how to develop them, you should definitely follow Julius as he is one of those few people who know the true value of distinctive brand assets.
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4. Tom Hamling
Tom Hamling is a SVP Group Creative Director at GSD&M. The GSD&M agency has an impressive portfolio of clients in every possible category as they create award-winning works. Within the agency, Tom runs brands like Popeyes, Dodge, Jeep, and Chrysler. Tom has a great insight into the value of marketing as he excels at delivering fantastic advertising with a huge impact without relying on a huge budget.
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5. JP Castlin (formerly Hanson)
JP Hanson is the CEO of an international consultancy called Rouser. JP has a deep understanding of marketing, business and branding strategies. Without a doubt, JP has a lot to offer to anyone who is interested in creating memorable marketing campaigns that will have a lasting impact on businesses. In addition to being a truly talented marketer, JP is a columnist at Marketing Week where he shares his valuable insights.
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6. Michael Brenner
Michael Brenner is a world-renowned keynote speaker, the author of The Content Formula and the CEO of Marketing Insider Group. In his professional experience, Michael has worked in sales and marketing for global brands like SAP and Nielsen, as well as for growing startups. In case you need to deliver value to customers and profits to businesses, Michael is the one you should have a word with. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes.
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7. Camille Baldwin
Camille Baldwin is VP of Brand & Founding Team at Pattern. At Pattern Brands, they create their own companies and brands which, in a way, makes them become their own clients. Camille Baldwin is an experienced marketer and strategist whose responsibilities include devising campaigns that help businesses connect with consumers at every touchpoint of interaction with the brand.
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8. Jasmine Bina
Jasmine Bina is a seasoned marketing and branding expert who started her own agency called the Concept Bureau about ten years ago. Jasmine has a knack for creative storytelling and fuses that story into the DNA of a brand. Jasmine is able to build a narrative that can be used as a basis for all the creative solutions that resonate with the audience.
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9. Grant Owens
Grant Owens is an expert marketer and brand manager who works as a Chief Strategy Officer at Critical Mass, a digital experience design agency. In his 20 years of experience in advertising, Grant has an in-depth knowledge of brand purpose, customer insights, digital experiences, and brand strategy. Grant was a part of a lot of great projects as he was responsible for digital strategy for clients such as Spotify, Mercedes-Benz, Ford, Viacom, CBS Radio, BMW and CNN.
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10. Koen Verbrugge
Koen Verbrugge is a successful digital strategist and marketer who knows all about the importance of measuring brand impact. Koen helps marketing benefit from the digital revolution through detailed analysis and collaboration between departments and individuals. As a freelance consultant, his field of expertise is brand positioning and communication. Koen’s insight can help you shape your brand’s identity while setting up a smooth workflow within the marketing department based on trackable data.
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11. Byron Sharp
Byron Sharp is a professor from the Ehrenberg-Bass Institute at the University of South Australia. He has recently published a book called “How Brands Grow” and it is a true game-changer in the marketing industry. Byron specializes in building distinctive brands and a loyal customer base. You should definitely check out his book.
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12. Jenni Romaniuk
Jenni Romaniuk is known as an author of Building Distinctive Brand Assets and How Brands Grow Part 2. She is also a research professor of the Ehrenberg-Bass. Jenni is a true marketing guru as she is an expert in a wide variety of marketing activities including branding, media, advertising, pricing, positioning, portfolio management, and new product development. With her background as a researcher at the Ehrenberg-Bass Institute she has had an opportunity to improve some of the world’s biggest brands.
Follow Jenni on:
LinkedIn – https://www.linkedin.com/in/jenni-romaniuk-2746884/
Website – http://www.jenniromaniuk.com/
13. Jonathan Staines
In his 20-year marketing career, Jonathan is one of those marketing veterans who has gained an understanding of the client-side, agency-side and international experience. Jonathan is one of the most inspiring marketing experts in the industry as he was a part of the brand team that launched EE – the UK’s leading mobile telecoms network, which turned out to be a huge success and was bought by British Telecom for £12.5 billion. Currently, Jonathan is working as a Strategy Director at We Launch.
Follow Jonathan on:
LinkedIn – https://www.linkedin.com/in/jonathan-staines-654a631/
Twitter – https://twitter.com/jonstart
Wildcard marketing expert with insights
Jonathan Stark is a specialist on value-based pricing. Jonathan is a former software developer who is now on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, and writes a daily newsletter on pricing for independent professionals. From a marketing perspective, he is the one to provide an expert opinion on how to improve your marketing processes and establish a relationship with clients based on your results instead of focusing on deadlines and hourly rates.
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