Content Marketing Guide for 2020 and Beyond [Infographic]

In a technology-driven world, the power of content marketing is sometimes underestimated. Although chatbots and live chats are considered to be the future of the industry, they are a superficial interaction with an audience. They quickly respond to requests from potential customers and help retain them when they are about to leave. However, when it comes to building a community around your brand, strengthening the reputation, increasing brand awareness, and creating meaningful connections with your audience, content marketing is unrivaled.

If you’re curious about the latest content marketing statistics, yearly budgets that brands allocate to it, and the future of content marketing in the coming years, explore the insightful infographic created by the Depositphotos team.

What is content marketing and why you should include it in your strategy

Content marketing is a broad notion that implies marketing activities directed towards establishing connections with your existing and potential clients, building trust, generating leads, increasing customer loyalty, and more. Its aim is to engage with your audience and answer their questions in an explicit way. Tired of straightforward advertising, the modern audience appreciates content marketing because it informs or sells in a less intrusive way. Moreover, it allows you to highlight the solution that your brand offers and considering every detail, explains to your clients how your product or service can be useful and beneficial to them.

In brief, it becomes easier to be client-oriented with content marketing. Thanks to analytics, surveys, and direct communication with your audience on social media, you can better address their pain points. You can also adjust your strategy to fit your customers’ needs and fill the gaps that appear in your communication. For that, you have an entire variety of content formats and tools that you can use to effectively deliver messages.

In the infographic below, we share tips, trends, and insights on the topic so you could successfully realize your content marketing strategy this year and in the nearest future.

Content Marketing Guide for 2020 and Beyond [Infographic]

Final thoughts

If your team is not using content marketing tools for specific goals, it’s time to review your strategy and leverage content marketing this year. Create a blog, start a podcast, or look into video marketing which is said to still be king in 2020.

Bookmark this infographic and turn to it when you’ll be reviewing or working on your content marketing strategy during the next months. Have all the facts, insights, and tips on the topic neatly in one place.

To find out more about marketing tools and trends, check out these articles:

— The State of Video Marketing 2019-2020: Numbers, Statistics, and Trends

— 9 Changes Businesses Should Adapt to Survive Today

— What is Conversational Marketing And Why It is the Next Big Thing