The Internet is broken down into text and images. Since our brain processes images much faster than text, it is safe to say that photography is your most powerful tool when it comes to branding.
Vibrant, colorful and creative images are vital to the success of both a small blog and a large scale business. What unites these two examples is the fact that neither would succeed without the support of visual content. Getting your audience to linger on your site starts with the visuals you choose.
Did you know that on average, people take a few seconds to scan content before they decide to stay or leave? This means you have precious 20 seconds to convince them that you are worth their time.
When you choose a photograph to compliment your content, you are making important design decisions. The visuals that you choose to support your website, blog or other advertising material will determine which of your clients will stay, and which will go. With so much pressure on you as a curator (you are dealing with an art form after all), how should you go about selecting your visuals? This article will help you get a clear overview of how customer psychology works and how you can improve your visuals and stay ahead of your competition.