Microstock photography phenomenon Yuri Arcurs, at age 33, is the world’s top-selling microstock photographer. In 2008, he hit a record high of 1 million licenses sold. In 2010, PDN Magazine called him the most influential photographer of the century! Yuri’s clients include Hewlett-Packard, Time magazine, Samsung, MSN.com, Sony, Microsoft, Canon, MTV, and many other famous brands. It took him only seven years to achieve worldwide fame. He employs a full-time staff of 35 people in Denmark and Scandinavia, and another 50 in India, the U.S., and South Africa. He lives and works in Denmark, but spends six months every year in Hawaii, Norway, or South Africa. Yuri created his own photo studio in order to capture people in “real” indoor locations like spa salons, dentist’s office, business offices etc. In general, he chooses the most popular topics for the market, such as business, computer technology, family, and romance. In addition to photography, Yuri develops free programs for photographers. His program Easy Keywording has made photographers’ work easier, allowing them to speed up their work process in general. In addition, he writes tutorials for photographers, runs his video blog, and actively communicates with his fans.
Any photographer, photo editor and casting director will be curious to hear firsthand from colleagues how standards of beauty change over time, and how future standards of beauty depend upon today’s standards. Every little change in the field of beauty affects how it is perceived, and the public perception of beauty is extremely important for business, and one could argue, the growth of mankind.
Still and all, the fleeting nature of beauty is its most compelling aspect. Standards change so quickly that, according to exhibition participant and British photo journalist Felicia Webb, “by the time I had my children they can’t even recognize the world of fashion and beauty that I came up in.”
Working in Spain for 25 years, Lunamarina specializes in children and fashion photography.
Q: What’s the main difference between shooting children and adults?
A: The main difference is that most children do not understand what you want from them. Communication is the difference, so I change the communication medium and drive the shoot as a game with them. With adults, it’s a matter of knowing what you want to get, and explaining it clearly.