15 Instagram Accounts to Follow for Brand Inspiration
According to SproutSocial, 57% of consumers are more likely to buy goods from brands they follow on social media. It means that if you have a brand and don’t promote it on social media you miss an opportunity to earn more and reach your clients better. However, having a page on all social networks is not enough. You have to publish creative and relevant content to make your page stand out.
We have gathered popular Instagram brand accounts where you can look for inspiration for your posts. Let’s learn from the masters!
1. Canon
https://www.instagram.com/p/Bje6NgoFkf8/?taken-by=canonusa
Canon page on Instagram is a great source of inspiration not only for photographers but also brands who want to engage their audience and improve brand loyalty. They publish photos taken with Canon, short stories, and advice for photographers. Canon constantly interact with their audience: organize events, competitions and ask questions.
2. Mam
https://www.instagram.com/p/BmYkCebBT4e/?taken-by=mam
Mam is a Spanish watch brand with minimalistic, contemporary aesthetics. Their page on Instagram is fully in line with their brand image. Mam publish the photos of their watches together with surreal photography that creates a dreamy atmosphere and makes you feel special.
3. Adobe
https://www.instagram.com/p/BiQGjCJHP-N/?taken-by=adobe
Adobe tools help people to express their creativity. That’s why they decided to use this to their advantage and filled their Instagram with amazing user-generated content. They show what people can do with their tools and inspire other artists.
4. Four Seasons
https://www.instagram.com/p/BleA_AVlJZo/?taken-by=fourseasons
Four Seasons is a Canadian resort company with more than 100 hotels all over the world. Their Instagram account is full of inspiring images: from wild forests to exotic getaways. They often organize contests and give valuable prizes for the winners.
5. We work
https://www.instagram.com/p/BmJ5_9bAob_/?taken-by=wework
If you follow We Work on Instagram you can’t help thinking about choosing a life of a digital nomad. They publish the images of amazing places, coworking spaces and always interact with their audience.
6. Sharpie
https://www.instagram.com/p/BbP8Oe2Dtu-/?taken-by=sharpie
Sharpie is another great example of a company posting user-generated content. They show impressive designs people can create with the help of their markers, organize contests, and publish inspirational quotes.
7. Depositphotos
https://www.instagram.com/p/BmOMpZyh9sh/?taken-by=depositphotos
Depositphotos publish amazing images of their contributors, inspirational quotes and interviews with artists. It’s a great source of inspiration for brands and photographers.
8. Airbnb
https://www.instagram.com/p/BfbVcOIhpAb/?taken-by=airbnb
If you still don’t follow Airbnb on Instagram you definitely should check their page. They engage people to travel and show amazing places all over the world. It’s one of the most popular brand pages on Instagram with 3,2 million subscribers.
9. Apple
https://www.instagram.com/p/Bh4WYEcDs9U/?taken-by=apple
Apple is a company that sets trends in marketing. Even if you are not a fan of their products, you definitely should follow them on social media. They have 7 millions of followers on Instagram and publish mostly user-generated content.
10. Britandco
https://www.instagram.com/p/BmWX1x0glke/?hl=ru&taken-by=britandco
If you want to improve your mood you should follow Britandco’s page on Instagram. They publish bright images, funny posts, and inspirational quotes.
11. The Honest Company
https://www.instagram.com/p/BgjRs5Ej8h1/?taken-by=honest
Dennysdinner is a good example of a company that incorporates humor into their social media strategy. Their Instagram page is very creative and funny.
12. Letterfolk
https://www.instagram.com/p/BmXGS3uFPT7/?taken-by=letterfolk
Letterfolk do their best to engage their Instagram followers – they organize giveaways, ask questions and publish jokes. Take a look at their profile, it looks awesome!
13. HM
https://www.instagram.com/p/Bl8Jk7tDCcY/?taken-by=hm
HM’s page on Instagram is a beautiful lookbook of their clothes. They publish the images of models as well as user-generated content.
14. Dennysdiner
https://www.instagram.com/p/Bmeq8jUn0L6/?taken-by=dennysdiner
Dennysdinner is a good example of a company that incorporates humor into their social media strategy. Their Instagram page is very creative and funny.
15. EOS
https://www.instagram.com/p/Bk7jcbIhPK-/?taken-by=eosproducts
The most of the images on EOS Instagram are in the same pastel colors, so it looks professional and appealing. They publish the images of their balms, real people using their products, and inspirational messages.
We hope these accounts will inspire you to try something new, experiment, and find unusual ways to attract new customers. What brand pages do you admire the most? Share them in comments!
