Understanding Standard vs Extended Licenses for Digital Use

If you’re unsure which license you need to use to purchase visuals for your projects, we put together a few images that will quickly let you know which one works best. Earlier, we did a cover on the standard vs extended licenses for print, and the focus of this article and visual aid is on items for digital use.

In this article, you’ll find a summary of how you can use images for your creative projects and which license you need to select before making your purchases. The biggest difference between the standard and extended licenses is whether your visuals will be used for resale and distribution and on what scale.

Visuals for television/online ads, film/video, logo

1. Television, video or online advertising

2. Film or video clip (except for resale or distribution)

Film or video clip for resale or distribution

3. Logo or emblem that will NOT be officially registered as a trademark or service mark

Logo or emblem that will be officially registered as a trademark or service mark

Understanding Standard vs Extended Licenses for Digital Use - Visuals for television/online ads, film/video, logo

Visuals for online advertising, websites/web page design, online publications

4. Online advertising banner (except for resale or distribution of banner templates)

Banner template for online advertising for resale or distribution

5. Website or webpage design (except for resale or distribution of website templates)

Website design for resale or distribution

6. Publication on website or blog (in articles or news for illustrative purposes only)

Visuals for online advertising, websites/web page design, online publications - standard vs extende license

Visuals for e-books, e-cards, PowerPoint/Flash

7. E-book (except for resale or distribution)

8. E-card or email template (except for resale or distribution)

E-card or e-mail template for resale or distribution

9. PowerPoint, Flash and other presentations (except for resale or distribution)

PowerPoint, Flash and other presentation template for resale or distribution

Visuals for e-books, e-cards, PowerPoint/Flash - standard vs extended license

Visuals for screensavers, software for PC/mobile devices, desktop wallpapers

10. Screensaver (except for resale or distribution)

Screensaver for resale or distribution

11. Software for a PC or mobile device (except for resale or distribution)

Software for a PC or mobile device for resale or distribution

12. Desktop wallpaper (except for resale or distribution)

Desktop wallpaper for resale or distribution

Visuals for screensavers, software for PC/mobile devices, desktop wallpapers - standard vs extende license

Hopefully this answers all of your question in regards to which license is more appropriate for your projects. If you have any questions or are still unsure what works for you, feel free to reach out to our client support.

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