The things we do to pass the time are numbered. Although books are a popular go-to, there’s nothing like a good old podcast on a topic that interests you that can be classified as ‘time well spent’. To top it off, if you’re a marketer and are scrolling through this list of marketing podcasts, you definitely will learn a thing or two in the process. If this isn’t productive procrastination, I don’t know what is.
Marketing is very much about that next big thing, proven strategies that work and ideas that can fuel your own marketing activity. Interested? Let’s take a look at popular marketing podcasts to help you focus and find the ones that are going to be part of your to-do list.
10 marketing podcasts you should listen to in 2018
Gary Vaynerchuk is the first one that comes to mind when it comes to marketing podcasts because he strikes all the pain points marketers face. The idea is that Gary asks people to pass along their questions and he takes the time to answer them with celebrity guests. It’s always refreshing to hear new takes on old problems, especially when it’s hosted by someone that is so accomplished.
This podcast is hosted by 2 outstanding individuals – Mike Taber and Rob Walling. Together, they have over 20 years of experience as entrepreneurs and you can be sure that they’ve gathered an impressive record to share their knowledge. They cover really important topics, like how to use VA or how to test the success of your product. Their objective – to get you to avoid mistakes they’ve made.
If you’re familiar with Unbounce, you can count on them to enlighten you on a thing or two about digital marketing. The company deals with improving bounce rates on landing pages but their podcasts is a more holistic approach to the actual science of executing marketing campaigns to perfection. They frequently have guest speakers that too have some very unique perspectives on the industry.
Neil Patel doesn’t even need an intro. His track record is exceptional having co-founded companies like QuickSprout, Kissmetrics, CrazyEgg and the author behind the well known Neil Patel blog. If you like reading his insights, you sure will get drawn into his discussions with Eric Siu who is a co-host in this podcast. This podcast is perfect if you’re really short on time because all you need is mere 10 minutes to listen to some actionable marketing tips and advice in 1 episode.
To sum it up, Elless Media conducts interviews with opinion leaders in the industry. Each episode is about 30 minutes long and covers topics like marketing, SEO, communication in general and everything else you can imagine that’s applicable. The great thing about these interviews is that they’re packed with useful information based on the experience of professionals we look up to.
If you count on Buffer for your daily dose of tips on social media marketing, their podcasts is another channel that will give you even more insights into the topics that interest you. Buffer created this podcast to engage with opinion leaders and other experts to focus on metrics that make social media marketing basically function and be the fuel of your strategy.
If you’re interested in something more niche, and in particular concerned with the copywriting and content creating side of things, this is a great place to start to gain some insights into the tips and tricks that make content perform well. Sonia Simone, the host, and other guests discuss news and updates in the field of content marketing alongside other guest speakers in very short 15-30 minute episodes.
Another niche we can’t leave out – advertising. This is a podcast by Adweek, the portal that brings us all the latest from the world of advertising. In a nutshell, it’s a podcast that puts the spotlight on recent events, hot new ads and the things that fascinate and surprise us about the world of advertising.
This podcast deserves more attention for the simple fact that every marketer will find value in Amy’s tips based on her experience. The big question that Amy unravels through the different episodes is the work that goes into starting an online business. The questions that bother you – how to get more subscribers, how to grow quickly, sell more, etc – are neatly organized into episodes packed with only the most useful tips from her and other experts.
Tim Ferris is known as a successful entrepreneur and bestselling author. In his podcasts, Tim covers many different fields such as sports, art, investing and business. The idea is to really narrow in on people and their daily routines, tools and tactics. This podcasts is much more about the traits and personal tips that help you succeed. It’s the top business podcast on iTunes, and the first one to have over 100 million downloads.
That’s about all we have time for! In spirit of keeping it brief like these 10 podcasts, I really encourage you to give podcasts a chance if you haven’t yet or find some new gems to add to your list of marketing podcasts you’d like to listen to. Have them in the background on your commute to work, during a workout or simply when you need new ideas, the need for answers or that little motivation to keep going.
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