December is here, which means that color experts at Pantone have revealed the shade that will dominate the design world for the next year – Viva Magenta. In 2023, designers, marketers, and creatives will be able to express their small and big visual ideas in a shade that mesmerizes and evokes joy.

Explore time-tested classics and futuristic motifs in the Pantone-inspired visual collection handpicked by our content curators. Also, read about the origin of Viva Magenta and learn how to use it to enrich your projects in 2023.

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The meaning behind Pantone’s color of the year 2023

PANTONE 18-1750 Viva Magenta is a natural color derived from the red family. The cochineal natural dye is one of the strongest and brightest in the world; it often gets used to color food and fabric.

Deep shades of red always translate into power and confidence, and can be used to emphasize elegant and timeless designs. This year’s “new animated red” is meant to break boundaries and encourage experimentation and expression in both the real and digital world.

Viva Magenta’s pulsating red has some warmth to it; therefore, this color can suit various creative mediums, from fashion, food, and entertainment to digital landscapes and innovative designs. Its playful nature can also find its way into fantasy-infused designs bound to surprise and captivate audiences.

Pantone’s color of the year intertwines with Depositphotos 2022-2023 Winter Color Trends, which features the latest color trends report, thematic collections of visuals in these shades, inspiring palettes, and ready-to-use mockups. Check them out to find inspiration and save time on other creative tasks.

Where creatives can use Pantone’s 2023 color forecast

Find out how the trendy Viva Magenta can add to innovative designs, marketing campaigns, advertisements, creative concepts, product packaging, and interior choices.

AR and VR spaces

Peaceful landscape of japanese gardens

Product advertisement

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Lifestyle content

Young woman with a phone outdoors

Holiday-related designs

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Home interiors

Light wooden bathroom with two red sinks and mirrors, marble floor

Fine art photography

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Abstract designs

Abstract 3d render, background design, red futuristic shape


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Creative flat-lays

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The Pantone color of the year is a great way for creatives and companies to communicate their messages in a trendy and creative manner, using shades familiar to many. Take advantage of PANTONE 18-1750 Viva Magenta to boost engagement and stand out from the competition in 2023. Use our ready-made collection of images and videos to get inspiration and ideas for new designs and creative projects.

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