Mother’s Day is just around the corner, and it’s time to honor the incredible women in our lives! Whether you’re a small business owner, a marketer, or someone looking to make this Mother’s Day special, we’ve got you covered.

Below, you will find a handful of ideas to celebrate mothers and connect with your audience in a meaningful way—all while driving sales.

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When is Mother’s Day in 2024?

Mother’s Day is celebrated on various dates around the world. Here are the dates for several countries in 2024. Mark them on your calendars and kick off preparations in advance:

  • The United States, Canada, Australia, New Zealand, Germany, Italy, and more countries celebrate Mother’s Day on the second Sunday of May. To be exact, May 12th this year.
  • United Kingdom, Ireland, and Nigeria: on the fourth Sunday of Lent, which falls on March 10th, 2024.
  • France, Switzerland, and Sweden celebrate motherhood on the last Sunday of May. In 2024, it’s May 26th.
  • Spain and Portugal celebrate mothers on the first Sunday of May, which falls on May 5th this year.

It’s important to note that these dates may vary slightly in some regions based on cultural or historical traditions. So double-check before you’re head to toe in planning your marketing activities.

Meanwhile, our ready-to-use collection of images will make your life easier when creating promotional materials.

Marketing ideas for Mother’s Day

How could you celebrate Mother’s Day and draw traffic, increase engagement, or make more sales?

Mother's Day 2024

Dress up your communications

Update your website and social media with Mother’s Day-themed content. Create banners with special offers, send thematic emails, or prepare special greetings using custom Mother’s Day cards.

Search Depositphotos for professionally-made images and Mothers Day clipart for your creative projects, or quickly grab a photo from our curated collection.

Be active!

Throw a Mother’s Day-themed contest on social media, encouraging followers to share their favorite mom memories or moments. Reward winners with discounts or freebies.

Send personalized gift bundles to connect with your precious clients. Depending on your business, you could create limited edition products. This could be mugs, photo frames, or tote bags. With more effort, you could offer a range of customizable items that customers can personalize for their moms.

If you have a blog, Mother’s Day is a great chance to connect with your audience emotionally. Post gift guides, DIY craft ideas, recipes, and heartwarming stories celebrating motherhood. You could also prepare special customer testimonials, interviews with inspiring moms, or a behind-the-scenes glimpse of colleagues celebrating their mothers. Remember to keep it real. Authentic storytelling builds trust and fosters a sense of community.

Mother's Day 2024

Make it memorable

Celebrate motherhood in all forms: biological mothers, adoptive parents, foster moms, and mother figures. Create marketing campaigns that recognize the diverse experiences of motherhood, making all caregivers feel seen and appreciated.

Show your commitment to social responsibility by partnering with a charity or nonprofit organization. Give back to moms and families in need. Donate a portion of your sales or host a fundraising event to make a positive impact while promoting your brand’s values.

You know better what inspires and engages your audience, and no matter how you decide to celebrate Mother’s Day, remember to still cater to your clients’ needs.

What’s awesome is that Depositphotos opens the door to a rich library with millions of licensed images for any creative project. So, you can cover all your marketing initiatives once and for all!

Mother's Day 2024

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Personal ideas to celebrate Mother’s Day

We’ve covered some marketing tips for your grown-up business, and now let’s get to what you could do for your mother as her precious child. No matter how old you are.

First, visit your mom or call her if you can. It would be cheating to call this an idea. But don’t neglect it. Hearing your voice will make your mom happier—any day, not just Mother’s Day.


The basics anyone can go with—bringing flowers for Mother’s Day. If your mom loves gardening, she might appreciate flowers in pots. Plant them together to make this day even better!

If someone appreciates handmade gifts in this world—it’s your mother. Create something for her using your skills, imagination, and several tools. It doesn’t necessarily have to be elaborate—you could make a little kitchen stool, knit a scarf, or paint something.

In case you need a last-minute idea, get something unique on Etsy. It could be a handcrafted blanket, a custom art print, a ceramic coffee set, or a piece of personalized jewelry.


There are so many things you could do together with your mom!

If you want to go easy and do something without leaving the house—cook or bake together. Stay a little longer after your special dinner to cozy up for a movie.

Mother's Day 2024

For a more social celebration, call your family and closest friends. Let them help you throw a surprise party for your mom or gather for a garden picnic. Encourage guests to take photos and print the best ones to create physical memories for your mother to keep.

Some mothers like to party, and this is your opportunity to have an unforgettable experience. Go to a concert or festival together. Bring friends to make it even more fun!

Whatever you choose to do, it will make your mom happy and create great memories for years to come.

Let’s celebrate the love, strength, and beauty of mothers everywhere. Remember to call your mom! 🙂

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Mother's Day

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