There comes a time when you just need a getaway. It doesn’t hurt to dream a little! Our nature desktop backgrounds and landscape photography collection is aimed to get you closer to the escape you envision. While you’re brainstorming, scroll through, find your escape and marvel a little at some of the best landscape backgrounds from our library. However, the benefits of this genre do not end there!
Nature backgrounds can help make your creative campaign appealing to your target audience, as well as help you appeal to potential clients as a brand (check out “Top Strategies of Branding: Approaches, Trends & Practical Tips“). Some images of nature give a zen-like look and feel to your ads, while others can do the opposite and increase dynamics to motivate people to take action. Let’s learn how it works by analyzing the most common types of floral and landscape photography.
How to Use Landscape Photography in Creative Campaigns
Although each user has their own preference, nature is what unites all of us and the one genre of photography almost everyone can appreciate. Reactions to certain natural objects and phenomena of most people are similar because they were formed evolutionarily.
What’s shown: bright yellow sand and azure waves, clear sky, uninhabited beaches, and lush flora
Your message: “Our product will help you get rid of anxiety. Rely on us and we’ll help you get to this zen place.”
Best match: services such as banking, insurances, legal support, as well as cleaning, babysitting, hotels, and car washing stations; goods that could be used for relaxation or on vacations only
Conquering the mountains
What’s shown: wide angle landscape or amazing view from the top
Your message: “Look wider, explore your opportunities, partner with us and we’ll help you get to the top! Yes, your task is challenging, but we know you’ll get what you want.”
Best match: sports, career, business assistance, coaching, and vehicles distribution
On the road
What’s shown: a straight or winding road, the end of this road is not visible and beautiful landscapes in the background
Your message: “Life is full of surprises, let’s go on an adventure! Our company will live up to the promise. All you need to do is take the first step towards the unknown.”
Best match: tourism, business services, sport and touristic equipment and outfit, sports activities, cars, a social advertisement with an emphasis on making decisions connected with self-development
Exploring local fauna
What’s shown: birds staring at passers-by, a herd of wild deers, a lion stalking a zebra, jumping whales and many others
Your message: “We love animals and we know you do too. Want to see what else we’re about? Check out our products and/or services.”
Best match: personal goods, food, entertainment, and animal right promotions
What’s shown: flowers, tree trunks, clusters of berries, and much more! In other words, the harmony of the golden ratio in its original manifestation
Your message: “So much beauty in the details! Our brand appreciates those small details that are part of the bigger picture.”
Best match: cosmetics, organic goods, interior designs, green energy, and tourism
Don’t forget that images from our curated collection also work well as HD wallpapers, they’re relaxing and soothing to anyone that appreciates beautiful landscapes and all the great gifts nature has to offer. So if you do not find an application for these images in your creative project, you can always find your next nature desktop background among the images.
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