Every brand, from big corporations to startups, have branding guidelines that they put together in a visual style guide. For each of these brands, the objective is to be memorable. Being memorable implies consistency which is why every brand eventually has to develop a guide.
Has your visual content marketing strategy been working so far? You would probably answer ‘yes and no’. Everybody is aware of how powerful visual content is, yet we fall short of engagement or don’t notice any significant spike in traffic when we’re clearly doing everything we can. Don’t take it personally, but there could be a gap in your tactic! We’re here to help because this is a constant struggle for many industry professionals.
People are visually-inclined creatures. In fact, every time you look at a picture or even just open your eyes and look around, as much as 2/3 of your brain's activity is devoted to visual data processing and storage. The same goes for every person on Earth capable of sight. Using that much brain power means you are paying a lot more attention, too. Knowing how to attract that attention can be useful- especially if you're trying to promote or connect with your customers.
Looking for images is easy, it’s finding the right ones that is hard work. We really have to tap into your thinking process to uncover some of the secrets to better search results. Often times, people are too quick to punch in the basic keywords and are left with cliches to work with. To fix this, you’ve got to change the way you approach a stock photography search. To uncover how to find good stock pictures and vectors, continue reading our detailed guide.
Photographers are chosen based on their portfolios which is why it’s so important to make an excellent first impression. Modern tools allow one to not only publish photographs but also build a story around them. A great website can help clients decide whether you’re a professional and choose you from a pool of amateurs.
It’s official - winter is here and the coming holidays are just around the corner. For every company, this is an opportunity to reach out to their clients with special offers but for every customer, it is a bit of a bore. No one likes being bombarded with holiday offers on a daily basis. That being said, businesses have to first and foremost grasp that the competition is high, the consumers are losing their patience. Perhaps it’s time to adapt a new approach with visuals as your power tool.
Choosing images for your blog can be a daunting task. You want to find something that’s eye catching, creative and different. With so many things to keep in mind, could you be missing something? What can you do today to improve image choices for your blog? Since you’re here, we gathered useful tips and advice on how to take your image selection to the next level.
Vibrant, colorful and creative images are vital to the success of both a small blog and a large scale business. What unites these two examples is the fact that neither would succeed without the support of visual content. Getting your audience to linger on your site starts with the visuals you choose.
Did you know that on average, people take a few seconds to scan content before they decide to stay or leave? This means you have precious 20 seconds to convince them that you are worth their time.
When you choose a photograph to compliment your content, you are making important design decisions. The visuals that you choose to support your website, blog or other advertising material will determine which of your clients will stay, and which will go. With so much pressure on you as a curator (you are dealing with an art form after all), how should you go about selecting your visuals? This article will help you get a clear overview of how customer psychology works and how you can improve your visuals and stay ahead of your competition.