When you choose a photograph to compliment your content, you are making important design decisions. The visuals that you choose to support your website, blog or other advertising material will determine which of your clients will stay, and which will go. With so much pressure on you as a curator (you are dealing with an art form after all), how should you go about selecting your visuals? This article will help you get a clear overview of how customer psychology works and how you can improve your visuals and stay ahead of your competition.