How AI Image Generation is Changing Content Production for Businesses: 7 Striking Cases
These days, brands are constantly under pressure to create impressive content that connects with diverse audiences. But sourcing high-quality visuals that strike the right balance between originality and budget feels like an uphill battle. Traditional methods—like professional photoshoots—are often expensive and time-consuming, leaving brands scrambling for alternatives.
That’s where Depositphotos AI Image Generator steps in. With high-quality, legally safe, and customizable images at your fingertips, your creative possibilities are endless.
In this article, we’ll explore seven common business challenges and debunk myths around AI images, highlighting how this technology can elevate your creative workflow, streamline content production, and save valuable resources.
Common challenges overcome by AI images
Across industries, we’ve noticed that businesses face similar challenges when it comes to creating graphics for their products and services:
- Time constraints that demand quick image production.
- Budget limitations that restrict access to professional photographers or designers.
- Cultural nuances that need careful handling to avoid failures.
- Unique branding that requires highly specific, tailored visuals.
AI image generation has emerged as the perfectly-capable solution that allows preserving quality and cultural relevance, while offering fast, cheap, and personalized images.
Case #1: Generating legally safe, copyright-free images
One of the biggest concerns for businesses when sourcing images for creative projects is the legal risk, especially when it comes to large-scale marketing campaigns across different platforms. The fear of copyright infringement or legal complications often makes companies think twice before using generative AI for their visual content.
With Depositphotos AI Generator, this worry is eliminated. The tool creates fully licensed images that are safe for both digital and print use, as it will never include brand logos, copyrighted objects, or other characters that are not secure for promotional campaigns. This gives businesses the confidence they need to use visuals across websites, social media, and even outdoor advertising.
Take industries like marktech, edutech, media, or wellness, for example. They can use AI-generated visuals for in-app use, presentations, and digital ads, knowing that the images are completely safe for global distribution. This is particularly valuable for startups or small businesses, where budget-friendly, legally compliant images are crucial for launching new projects without risks.
Prompt: Generate a beautiful view of van near lake at sunset
Prompt: Generate a little kid wearing VR headset looking at space
Prompt: Generate a cute bunny with colorful eggs in garden, easter concept
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Case #2: Standing out with unique and creative visuals
Finding the perfect image for your project is not easy, especially when you need something unique and eye-catching. Stock images sometimes fail to capture the originality needed to stand out from competition. On the other hand, businesses worry that AI-generated images might lack creativity or innovation, fearing that intelligent models only produce uninspired content.
Depositphotos’ AI Image Generator is designed to push the boundaries of creativity as it produces truly one-of-a-kind visuals that go beyond traditional image libraries. Whether you need a unique concept for a new product launch or something custom for a seasonal campaign, our AI Generator can create images that cater directly to your needs.
For example, businesses in tech or creative industries like fashion and entertainment can greatly benefit from our tool. Whipping up a presentation for your meeting with stakeholders? Working on sketches for a new fashion line? Looking for visuals to produce merch for your product promo? Instead of spending hours endlessly scrolling through millions of stock photos, our AI can generate unique content that matches your exact vision.
Prompt: Generate a garden with modern art sculpture sphere at New York city park
Prompt: Generate a dog in purple sunglasses and clothes
Prompt: Generate a close up of an eye on desert sand surface
Case #3: Creating high-quality and realistic photos
Another common misconception about generative AI is that it falls short when it comes to creating high-quality, lifelike images. Many assume that AI-generated visuals look unnatural or lack the kind of intricate detail needed for industries that rely heavily on realism.
Our AI Generator proves otherwise, delivering realistic imagery across various fields. Whether you’re crafting visuals for a travel campaign, building engaging content for a product launch, or enhancing a lifestyle ad, our AI can produce detailed, convincing results. Everything really depends on your prompt!
For instance, a hospitality brand could showcase dream destinations with vivid, immersive beach scenes or energetic cityscapes. Similarly, businesses in retail or tech can present products—capturing every detail from lighting to texture—without the need for additional resources.
Prompt: Generate a close up vintage red car at petrol station
Prompt: Generate a beautiful view of a fisherman in boat in the sea
Prompt: Generate a cute little boy writing in a notebook in park on grass
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Case #4: Generating flexible and customizable images
Businesses often require custom visuals for multiple formats and purposes. From stickers to merchandise, posters, and beyond, the challenge is finding images that work cohesively across various formats while remaining unique.
The flexibility of our AI Generator is one of its key strengths. It allows users to create images that seamlessly transition between formats—whether it’s a book cover, product packaging, or a set of YouTube thumbnails. It produces four variations of each image, making it easy to find designs that align perfectly with your brand or campaign.
An e-commerce brand launching a new line of custom-designed apparel could generate a whole series of illustrations and patterns to be used across T-shirts, tote bags, and marketing materials.
Or, let’s take our own project for example. We at Depositphotos needed custom stickers for the “Fuckup Nights Limassol” event and used our AI to create illustrations. They were later fine-tuned to the specific aesthetic we chose for this sticker pack.
Prompt: Generate a ghost scary cartoon style hand draw
Prompt: Generate a red dragon on black background
Prompt: Generate a 3D-render of a futuristic concept with a car in modern city
Case #5: Addressing narrowly focused requirements
When you need visuals that are hyper-specific to a region or niche, stock images often lose the battle. Whether it’s culturally relevant photography or industry-specific technical visuals, the challenge is sourcing images that fit very particular criteria.
Depositphotos AI Generator excels at creating narrowly focused visuals that speak to your needs. For example, a culinary magazine might need imagery of authentic regional dishes, while a tech company could look for illustrations of hardware components. A healthcare organization, on the other hand, might need visuals showcasing medical equipment in action or patient care in a specific setting. Our AI generator can cater to these specialized needs with accuracy and detail, creating tailored images that aren’t available in stock libraries.
Prompt: Generate Indian people at traditional colorful Holi festival
Prompt: Generate Asian man chef in restaurant serving raw fish
Prompt: Generate a close up portrait of African American woman doctor in mask with stethoscope
Case #6: Reducing costs of professional photography
Hiring professional photographers and organizing photoshoots can be costly, especially for small businesses and startups. Budget constraints often make it difficult to get the studio-level images needed for branding and marketing.
Our AI Generator significantly reduces the need for professional photography by offering a powerful alternative—generating high-quality, photorealistic images without the hefty price tag. This frees up resources, allowing businesses to invest in other areas while still delivering visually stunning results.
For example, a skincare brand could generate clean, minimalist product shots for their store, maintaining the high-end aesthetic typically achieved with a full photoshoot. Meanwhile, a startup retailer could produce trendy, eye-catching images for Instagram ads to promote their goods. Local restaurants could use AI-generated food photography for menus and promotional materials, presenting their dishes with mouth-watering detail—without the overhead of hiring a food photographer.
Prompt: Generate a portrait of woman in white fashionable clothes with red sunglasses
Prompt: Generate a close up portrait of beautiful black cat with green eyes
Prompt: Generate a close up hamburger on wooden board
Case #7: Speeding up content creation for tight deadlines
Creative teams often find themselves racing against tight deadlines, with little time to source or craft custom visuals. Finding or commissioning just the right image can be a painstaking process, stretching out project timelines by hours—sometimes even days—and leading to unwanted delays.
The speed of Depositphotos AI Generator allows businesses to create and download images in minutes, making it an ideal solution for tight deadlines. Working for a digital marketing agency tasked with launching a flash sale campaign for an e-commerce client—on a 24-hour deadline? With our AI generator you can produce vibrant, on-brand visuals that align with the client’s look and feel in a matter of minutes.
Or maybe you’re from a content team in need of a striking image for a blog post that goes live tomorrow? Instead of spending hours searching through bookmarked libraries, you can generate visuals tailored to the topic and style of the article. This speed and flexibility allow teams to stay creative, even under the pressure of time.
Prompt: Generate a female model with a cyberpunk-inspired makeup
Prompt: Generate a beautiful view of a garden with house and mountains from a large window on a beautiful sunny day
Prompt: Generate a close up of robotic black hand, prosthesis
The future of AI in visual content: what’s next?
According to Forbes, Stable Diffusion had more than 10 million daily users in 2022. What’s The Big Data states that, on average, approximately 34 million new AI-generated images are created daily in 2024, highlighting AI’s rapid growth and adoption in content creation.
AI is evolving as businesses continue to explore its possibilities. We expect the demand for personalized visual content to grow even more in the upcoming years. And without a doubt, AI will meet these needs by offering even more advanced customization options.
Imagine AI tools that can generate hyper-specific images and realistic photography, all automatically tailored to your brand’s ethos, tone, and audience. This is just the beginning.
AI is changing the visual storytelling landscape—one image at a time. And whether you’re a startup or an industry giant, the potential to create unique, impactful visuals has never been more accessible.
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