Infusing your brand with personality is one of the best marketing moves. If you’re doing that, you actually fall under one of the 12 brand archetypes if you can pinpoint exactly what your brand stands for and how you want your clients to interpret and remember you.

We covered the basics of the importance of the 12 brand archetypes with an emphasis on the types of visuals you should be using, and we thought we’d further help you with hand selected collections. These collections are meant to help you gather visuals that are representative of your main goals and subtle messages you want to send out into the world.

Images from these collections can also be a point of inspiration, to be used for specific campaigns, social media posts or new designs. The implications are many, and we’d rather show instead of tell. Enjoy our 12 brand archetype collections, save them to favorites or purchase them to have them ready to go for projects.

photo collection for 12 brand archetypes

Brand archetype: The Innocent

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Brand archetype: The Explorer

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Brand archetype: The Sage

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Brand archetype: The Hero

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Brand archetype: The Outlaw

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Brand archetype: The Magician

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Brand archetype: The Guy/Girl Next Door

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Brand archetype: The Lover

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Brand archetype: The Jester

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Brand archetype: The Caregiver

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Brand archetype: The Creator

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Brand archetype: The Ruler

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To learn more about the nature of each archetype, see our article on the 12 archetypes to see which one suits your brand.

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