For marketers who believe there’s nothing to celebrate in summer and that campaigns are only worth launching during Christmas—we’re here to help you with ideas!

Summer is packed with exciting events, particularly in July, from Independence Day in the United States and Bastille Day in France to international sporting events like Wimbledon, UEFA Euro 2024, and the Summer Olympics.

For businesses worldwide, this means great marketing opportunities and a chance to show passion and dedication to your country and sports. But like every sport needs players, every marketing campaign needs striking visuals.

Let’s prepare together! Discover the key July events and download high-quality, licensed images from our curated collections for your marketing activities.

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July 2024 Sports Events

Independence Day, July 4 2024

Celebrated on July 4th, Independence Day marks the birth of the United States as an independent nation. While streets are filled with fireworks, parades, and barbecues, businesses can spike sales by resonating with their audiences’ sense of national pride.

Brands usually host special events and launch thematic marketing campaigns in blue, white, and red, featuring discounts and limited-edition products. Join the celebration and create your own promo using high-quality photography, or generate commercially safe images using our AI.

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Wimbledon, late June to early July 2024

Wimbledon is the oldest tennis tournament in the world, hosted by the All England Lawn Tennis and Croquet Club. It typically starts at the end of June and spills into July, and it is scheduled to run from the 1st to 14th of July in 2024.

Wimbledon is known for its prestige, tradition, and iconic grass courts. Being more of a cultural phenomenon rather than a simple sporting event, it draws in luxury brands and high-stakes sponsorships as effectively as it attracts top tennis talent and fans around the globe. Don’t miss the chance to promote your own brand and show dedication to sports with the help of licensed images in your campaigns.

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UEFA Euro 2024, June 14—July 14 2024

UEFA Euro 2024 started on June 14 and will run until July 14. This championship is the pinnacle of European football, where top national teams compete for worldwide glory.

Euro 2024 has a passionate fanbase and massive global viewership. This creates great visibility and engagement opportunities across diverse demographics for businesses of all sizes. Brands usually engage with fans through sponsorships, experiential marketing campaigns, and social media activations.

Show dedication to your favorite football team or make some noise for the championship in general. Whatever you prefer, we have a great collection of photos for your advertising activities.

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July Events: UEFA Euro 2024

Bastille Day, July 14 2024

Bastille Day in France is a celebration that goes beyond fireworks and baguettes—it’s a national tribute to liberty, unity, and joie de vivre (joy of living). Celebrated in France on July 14th, it commemorates the storming of the Bastille during the French Revolution. People celebrate this day with military parades, concerts, and communal gatherings across the country.

Bastille Day attracts tourists worldwide, creating opportunities for different business sectors, especially hospitality and retail. If you’re doing business in France, seize the moment to promote your services and products through culturally resonant campaigns.

Summer Olympics, July 26—Aug 11 2024

Another big sports event starting in late July is the Summer Olympics! During the Olympics, athletes compete in a multitude of disciplines, showing their skills and determination. The Olympics are held every four years, making them a unique and much-anticipated worldwide gathering of sports lovers.

Additionally, the Olympics are a marketing goldmine for all kinds of businesses. Especially the ones that align themselves with values of excellence, perseverance, and global unity. Brands invest heavily in sponsorships and advertising to enhance their visibility.

We’ve gathered a dedicated collection to support your marketing activities, featuring dynamic sports, history-making moments, and emotional victories.

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July Events: The Summer Olympics

More events

Besides summer heat, July brings us two quirky holidays worth your attention: World Chocolate Day and Emoji Day. These events are not as heavily promoted as the Olympics, but they’re equally important for businesses related to food and entertainment.

World Chocolate Day, July 7 2024

July 7th was chosen to celebrate the introduction of chocolate to Europe in 1550. Since then, this day has been a feast of humanity’s favorite treat, when chefs and chocolatiers around the world show their creativity.

Interesting fact: Statista says U.S. consumers eat about three billion kilograms of chocolate annually.

If you’re in the confectionery industry—this is your moment. Go ahead and use Chocolate Day as an opportunity to promote your business and celebrate chocolate’s versatility and global appeal.

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Emoji Day, July 17 2024

Since the beginning of digital communication, emojis have become an integral part of it. These tiny icons are powerful—they can convey emotions, and sometimes better than words. No wonder they took the world by storm and can be seen everywhere online: from messaging and social media to ads and software.

Interesting fact: We all know this calendar emoji 📅 But now you also know that July 17th was chosen as Emoji Day to coincide with this image.

In recent years, emojis have become more diverse, including a broader range of gender representations, skin tones, and cultural symbols. Download high-resolution images to create a thematic campaign and celebrate the day of this universal visual language.

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Wrapping up

July is a month that unites cultures. By celebrating global sportsmanship and national achievements, your brand can acquire more customers and drive engagement. Stay tuned for more news about the latest world events and trends!

Working on a creative project right now? Explore a Depositphotos library of over 300 million licensed images, videos, and music. We’re flexible! You can get a custom plan that works uniquely for you.

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