Why do people use social media in 2022? Research shows that there’s more to it than just keeping in touch with friends or following the latest news. So how do you make your brand’s social media profiles go from generic placeholder pages to genuine drivers of connection between you and your audience? By humanizing your brand voice. Keep on reading to find out how.

 

Let’s explore the data a bit before we dive into our recommendations. A GWI survey published in 2021 found that 30% of all internet users went on socials to stay in the loop about trends, 28% wanted to find inspiration, 27% did so to research products to purchase, and 23% wanted to see updates and content from their favorite brands.

Considering this data, you should be aiming to make your brand social media profiles as interesting as possible. This might very well mean tweaking branding strategy and creating content that turns businesses from faceless organizations into relatable entities; you want to provide value and entertainment. Here’s our advice on how you can achieve that.

Show real people

The first and easiest step you can take to humanize your brand on socials is to literally add a face to its name. In other words, post plenty of images of humans (real humans that are connected to your brand).

You can share photos of your employees, offices, stores, and your business in action.

Another solid option is incorporating images of your customers. For example, if you know that you can inspire potential clients to convert by sharing customer stories, it’s a path worth pursuing.

Skillcrush does this spectacularly on its Instagram page, with a “Skillcrush alum” feature. It shows how their courses have helped people make desired career changes and find jobs they love.

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Source: instagram.com

If you’re looking for something a bit less time-consuming, you can also repost images someone else has already posted, featuring your brand (with their permission, of course).

For inspiration, you can look to the Acaia Instagram page. It’s filled with highly aesthetic user-generated content, perfectly capturing the experience of a well-brewed cup of coffee.

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Source: instagram.com

Use plenty of videos

The one thing that speaks louder than images is video. And while images can capture your staff, your product, or your customers in action, video can do it even better and showcase who you are and what you stand for.

You can use how-to videos, you can do demos, you can shoot a fun day at work. You can also use the format to educate your followers and help them make the best decisions regarding their unique pain points. Take a look at how Mrs. Property Solutions does just that on Facebook.