A Guide to Using AI Art in Marketing Campaigns for 2025

The creative landscape is changing rapidly, and the global adoption of generative AI only speeds up this process. According to the Creative Trends 2025 report by Depositphotos, from being purely a tool to produce high-quality content in a budget-friendly way, AI generators and the content they create have become sources of inspiration for artists and designers.

Some tech limitations and specifics of generative AI tools gave all early AI art significant features, which soon resulted in an AI art aesthetic trend in brand communication.

In 2025, using the AI art style in communication can help brands highlight their forward-thinking approach and hint at their creative bravery. If you’d like to add those associations to your brand or product too, check out our tips on integrating the trend into your marketing communication.

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The AI-fueled art trend. Why is it essential for businesses?

Until recently, the term AI art mainly referred to works created by actual artists using generative tools (like AI Image Generator or graphic editors with integrated features for AI-powered image editing).

Due to algorithms that early generative tools leveraged, the libraries they were processing, and the prompts artists used, all early AI art masterpieces have something in common. They mainly represented surrealistic scenes, depicted objects were low-textured, and color palettes were not realistic—with heavy usage of soft, pastel hues. Another bright example of early AI art is hyper-realistic, photo-like images featuring a saturated color palette.

According to the latest analysis of search trends by 42 million clients using Depositphotos, people have been more interested in visuals that look similar to “AI art” in recent months. They often search for fantastic or dreamy scenes based on well-balanced compositions and appealing but non-realistic color palettes. The technical excellence of those images, numerous details, and intriguing plots make them an excellent choice for social media projects for Millennials and Gen Zs.

Most AI art images create the contrast between surreal plot images and their realistic style. Thus, this feature lets users slightly believe in magic and immerse themselves. Another advantage of the AI art aesthetic is that it can easily hint at your product or company being all about new technologies and progress!

8 ways to boost your marketing communication with artistic AI-generated images

#1 Personalize your campaign

One of the most significant advantages of AI generation is that with its help, you can significantly reduce the costs and time you spend on content production. In turn, this opens an opportunity for you to create marketing content tailored to the needs and tastes of specific client groups. In particular, you can experiment with multiple aesthetics during one sales season.

#2 Test trending aesthetics on social media

Social media helps you understand which trending aesthetics for 2025 resonate with your target audience more and which visuals convert followers into buyers better. Generated striking AI for your visual storytelling on Instagram, TikTok, and YouTube.

Dark aesthetics, Wabi Sabi, Cluttercore, and more. Or—blend all of them to create an authentic, vibrant visual cocktail that will hypnotize your audience! Check out the recent AI-generated commercial for Vodafone to get inspired.

#3 Enhance brand storytelling with surreal visuals

AI visuals can make your marketing narratives more cohesive and relevant. For example, the AI art style is a good choice for static images telling one complicated story. since tThey can be extremely detailed, with each object in your image being expressive and interesting. Moreover, such image production will not take long. All you need is to craft a detailed text prompt.

#4 Take seasonal content to a new level

AI-generated images can be experimental and unusual to your users and convey your brand’s aesthetic. If you want to go further, use AI art for seasonal marketing content so you can stand out from the crowd during “messy” periods like the end of November or December (Black Friday and Christmas sale seasons).

Combine exciting branding, traditional holiday symbols, and a trending aesthetic to get attention-grabbing results. Ensure your chosen style matches the holiday—for example, a trend Depositphotos calls “The new contemporary” in their annual trends report is a good match for Back to School campaigns.

#5 Present products in an unexpectable way

Generative AI tools will come in handy when you run out of ideas concerning your product presentation. Product images on a white background are suitable for marketplaces where clients are primarily interested in the actual properties of goods they plan to buy.

On the contrary, your main goal for website banners, integrated social media product catalogs, and video ads is to sell users a certain mood or lifestyle with your product as part of it. Using already-existing product images and trending style references, you can create marketing visuals that look appealing and authentic. A great example of such an approach is the AI-generated Motorola fashion show.

#6 Try AI-powered image campaign localization

AI-powered tools can also help you localize your marketing visuals in just a few seconds. With this approach, you significantly increase your chances of staying relevant to clients from particular markets and selling more.

#7 Go sustainable with AI art

It’s true that servers that make it possible for AI to operate consume significant resources, including water, to cool them. At the same time, professional photoshoots and post-production often require even more. Especially if you work with a commercial script that involves many scenes and actors.

If your company has set sustainability goals, opt for AI image generation to reach them. And you will not be alone! Even brands like Coca-Cola recently launched an AI-generated commercial, emphasizing that this approach reduces the resources needed for the campaign.

#8 Craft a campaign based on UGC made with AI

If you provide users with a convenient and free tool for self-expression, they are likely to share the generated content on social media and help your campaign go viral. However, offering audiences the opportunity to generate something by themselves on your promo website is not the most cost-effective way to take advantage of AI technology.

If your budget is limited, try using AI generators to create visuals based on your followers’ content. For example, launch a challenge on TikTok or Instagram and create an engaging video that includes frames from videos or images by participants.

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Wrapping up. Continue experimenting in 2025!

So, what do you prefer—using AI art as a brand statement or leveraging the technology behind it to maximize your production budget? The good news is that you don’t need to choose between the two, but rather decide on the approach that aligns with your brand values and business goals.

Consider that AI-fueled art is just one of the 7 Creative Trends 2025. This aesthetic is compatible with any other trends mentioned in the report. Explore other trends such as Cluttercore, the new contemporary, Getting sentimental, etc. Good luck with the creative experiments in your communication campaigns!