Looking for new promotion ideas? Try guerilla marketing, the techniques to make your audience appreciate how creative and bold you are. Guerilla marketing is referred to the practice of implementing an unconventional advertising strategy to promote goods or services. Sure, it can get you in trouble, or it can get you immediate exposure and a curious crowd of potential customers.
Place a giant vending machine on the beach, create a street art piece that makes people think they are falling, or just spread posters and stickers around the city. Guerilla marketing has an infinite scoop of ideas to offer, although being a relatively new approach.
To showcase how you can surprise strangers with this unusual promotion route, we’ve made a list of 5 unconventional and effective guerilla marketing ideas.
Everything you need to know about guerilla marketing
The term ‘guerilla marketing’ got popular in 1984 after Jay Conrad Levinson described it in his book “Guerilla Marketing”. Brands have immediately picked up this approach, as it can be low-cost but still effective. One of its main benefits you can get from it is an opportunity to communicate with an audience in a bold, creative and engaging way. Let’s have a look at the most spread guerilla marketing types:
- Ambient marketing is, perhaps, the easiest type, as you can use any surface to promote your product or service.
- Stealth or buzz marketing is widely used by large brands. It is an indirect promotion tool based on an unobtrusive presentation of a product, service, or brand.
- Ambush marketing is one of the most controversial marketing types that implies a chain of associative links that leads to a brand.
- Viral marketing is a kind of interaction with the target audience that relies on the quick widespread based on popular reactions.
- Grassroots marketing fosters spreading the word about your product or service through sampling or social media buzz.
- Astroturfing is the use of software or hired paid users to artificially shape and control public opinion about your product, service, or brand in general.
- Street marketing is simply any kind of an unconventional outdoor promotion.
Although all this may sound complicated, guerilla marketing can be implemented by any brand. Here are the ideas for guerilla marketing and examples from famous companies that can easily be reinvented by you.
Chalk art is one of the easiest and most engaging ways to appeal to your audience. Create a beautiful, bold or provocative message or illustration that would motivate people to share and buzz about your brand. Just look at how witty McDonald’s has decorated zebra.
© Emanuele Mazzoni / Behance
Tech company Nvidia made people pretend they are balancing on the edge of a rock. This campaign blows the mind, doesn’t it?
Jeep’s outdoor parking campaign is also an easy way to draw attention and make your marketing campaign go viral.
— This is stunning! (@thisisstunning) June 22, 2015
Posters and stickers
You can always tie this guerilla marketing idea to a bigger campaign. On May 17 Depositphotos hosted a conference for creatives Creative Loop: Kyiv-Berlin. To make people talk about the upcoming event, we’ve spread hundreds of posters and stickers around the city. All the prints included QR-codes so that those interested in the event could scan it and find out more information about it.
Others were placed on walls, fences, and windows around the city.
So many things have already been done with Michelangelo’s Sistine Chapel mural, but one of the best guerilla marketing ideas came up to Dr Kim’s Platic Surgeon.
via My Modern Met
Tired of traditional advertising? You can use billboards to create something that demands attention based on your message or design. As you have already understood, McDonald’s is a leader in guerrilla marketing. You don’t even need words to get what they are saying.
Capsico Sauce is burning hot for real.
The most costly but the most effective idea is placing a vending machine in a popular location. Provide people with some freebies or just with basic things every person needs, and these costs will definitely payoff by boosting sales, raising brand awareness, and your overall image. Sprite has played this game well. One can’t but take a shower under a huge soda machine.
Non-profit organizations can also benefit from guerilla marketing. UNICEF, for instance, has placed a machine with dirty water shift attention to the importance of the issue.
If you’re wondering how to draw the audience’s attention. Here’s an idea. Design the shop window or the shop itself in a creative way. For example, Apple has imitated a broken storefront to boost iPod sales.
Une idée marketing efficace pour symboliser la puissance d’un accessoire Hi-Fi ! pic.twitter.com/sB1MyaJFGU
— Creapills ? (@creapills) January 12, 2017
What if we draw a logo on the back of the bench and remove the bench bottoms, thought Nike’s marketing team. And it worked, as there’s no better way to make people share your campaign than provocation.
I am going to remove all the seats in my house! Creative communication! #marketing #business #entrepreneur #seo #marketingdigital #socialmedia #socialmediamarketing #digitalmarketing #branding #entrepreneurship #art #startup #advertising #contentmarketing #onlinemarketing pic.twitter.com/r2a65piMC0
— VALU Consultants (@VALUconsultants) February 19, 2019
Holiday guerilla marketing by McDonald’s is also a striking idea.
— Emerald Isle EP (@EmeraldIsleSpec) March 16, 2019
These guerilla marketing ideas are exactly what your brand needs if your audience is tired of typical advertising. Free your imagination and make something worth sharing to create buzz around your brand or business.
Have you already tried guerilla marketing? Share your results in the comments below. We’re looking forward to discovering new and creative advertising ideas.
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