International studies have pronounced blue as the world’s most popular color. Why are we so lured by this beautiful shade? Surely you have your own answer. But there is hardly anyone that strongly dislikes the many shades of blue; there’s something for everyone with this soothing shade.

Today’s collection is about Pantone’s blue. Our sky, the ocean and the creatures living in it are perfect reminders of our associations with blue. These hand selected images are a surprising mix of all the encounters in everyday life with the world’s favourite color.

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