Featured Collection: Generation Z
Following our visual trends cover, which included technology-driven Generation Z, we’ve put together a collection that represents the spirit and the energy of teens and young adults. Generation Z is also known as the Post-Millennials and are typically born between the mid 1900s and early 2000s.
What distinguishes this wave of young adults is the their dependence on technology and reliance on Internet starting at a young age. The general familiarity with technology and interaction with social media is what distinguishes their generation. Today, they are the target audience for many campaigns so here’s how you can appeal to your potential clients:
