Cluttercore Trend: A Dream Come True for Maximalists

Design trends are the mirror of our culture, and in 2025, sterile minimalism is done and dusted. Say hello to Cluttercore—a vibrant, chaotic, and sentimental design revolution that finds beauty in imperfection and, literally, clutter.

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Cluttercore Creative Trend

The rise and appeal of “friendly chaos”

Creative industries often demand perfection, and Cluttercore emerges as a refreshing rebellion against the sterile ideals of minimalism. While minimalism strips things back, Cluttercore piles it on—offering a design philosophy that accepts personality, authenticity, and imperfection.

This trend first gained traction on TikTok, where hashtags like #cluttercore score millions of posts. For Gen Z, the key pushers and movers of the trend, it’s beyond just looks—it’s a way to reclaim fashion and spaces as true reflections of their inner worlds.

Picture overflowing bookshelves, clashing patterns that somehow just work, and personal treasures proudly on display. From grandma’s quirky porcelain figurines to posters from every gig you’ve ever been to, Cluttercore tells a story as beautifully unique as its creator.

Cluttercore in visual communication

These days, designers and marketers take notes from Cluttercore, incorporating its ethos into campaigns and visual storytelling to resonate with the modern consumer. Here’s how:

Multi-layered compositions
Use a tapestry of images, textures, and fonts, creating a visual feast that invites the viewer to look closer and explore.
Nostalgic elements
Retro-inspired designs are a part of the Cluttercore trend thanks to their warmth and familiarity, connecting with audiences on an emotional level.
Eclectic color palettes
A playful and inviting mood is crucial for Cluttercore, so use warm and bright colors.
Relatable chaos
Campaigns no longer feel too polished. Instead, they embrace imperfections, making brands feel more approachable.

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Sustainability concerns behind the trend

Cluttercore is particularly interesting for raising concerns about sustainability. We’re already suffering from the environmental impact of overconsumption. No wonder Cluttercore is met with a pinch of scepticism and critique.

On the one hand, it’s great to express yourself, but on the other, what will you do with all the clutter once you’re tired of the trend and minimalism is back in town? Definitely food for thought.

But adopting the trend doesn’t mean indulging in endless purchases or thoughtless hoarding. Instead, Cluttercore offers an opportunity to reinterpret sustainability through a personal and creative lens. At its heart, Cluttercore isn’t about acquiring more. It’s about celebrating what you already have, finding new uses for old items, and sourcing thoughtfully when you do decide to add to your collection.

A conscious approach to Cluttercore includes:

Rediscovering what you already own

Thrifting and secondhanding

Upcycling things you don’t need

Prioritizing quality over quantity

Recycling and letting things go responsibly

Adopting Cluttercore responsibly is a way of telling your story without adding to the global narrative of excess. Sara Camposarcone, a TikTok influencer and Cluttercore advocate, has made waves with her effortlessly eclectic style. She is a great example of how one can breathe maximalism and self-expression, remaining mindful about the environmental impact.

Closing reflections

Born on TikTok and powered by Zoomers’ unshakeable craving for authenticity, Cluttercore celebrates individuality, nostalgia, and all those wonderfully weird quirks that make us, well, us. It reminds us that there’s beauty in chaos. So, ditch sterile aesthetics and enjoy the cozy charm of curated chaos—perfect for shaking up your personal style or breathing new life into your business projects.

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