Photo Collection: Images for 12 Brand Archetypes
Infusing your brand with personality is one of the best marketing moves. If you’re doing that, you actually fall under one of the 12 brand archetypes if you can pinpoint exactly what your brand stands for and how you want your clients to interpret and remember you.
We covered the basics of the importance of the 12 brand archetypes with an emphasis on the types of visuals you should be using, and we thought we’d further help you with hand selected collections. These collections are meant to help you gather visuals that are representative of your main goals and subtle messages you want to send out into the world.
Images from these collections can also be a point of inspiration, to be used for specific campaigns, social media posts or new designs. The implications are many, and we’d rather show instead of tell. Enjoy our 12 brand archetype collections, save them to favorites or purchase them to have them ready to go for projects.
Brand archetype: The Innocent
Brand archetype: The Explorer
Brand archetype: The Sage
Brand archetype: The Hero
Brand archetype: The Outlaw
Brand archetype: The Magician
Brand archetype: The Guy/Girl Next Door
Brand archetype: The Lover
Brand archetype: The Jester
Brand archetype: The Caregiver
Brand archetype: The Creator
Brand archetype: The Ruler
To learn more about the nature of each archetype, see our article on the 12 archetypes to see which one suits your brand.