If you’re reading this, you likely want something out of the box with your Halloween marketing projects. It’s true, every year is a set up for success because your Halloween campaigns and campaign ideas are only limited by your ambitions. You might bring up budget, but even a limited budget is a reason to get creative.

There’s no reason why any business should miss this opportunity and dodge seasonal traffic. It’s Halloween soon, people want to have fun and it’s your chance to get creative. Standard Halloween marketing won’t necessarily get you any fans, but creativity sure will. The objective is to promote your brand this year, bring in business and new clients based on your efforts with Halloween marketing in 2018.

We put together a Halloween marketing package precisely for this  purpose. To have a place to refer to for ideas, thematic visual content for Halloween, templates for social media activity and email marketing, some fun for the sake of fun and of course ideas you can use this year with your Halloween campaigns.

The important thing is to navigate through this package as you see fit. We’re here to help and inspire your upcoming projects, providing materials to work with and ideas that will help you set up successful Halloween marketing campaigns with a twist. Here’s a breakdown of the content of our neatly packed Halloween marketing package:

1. Visual content for Halloween

  • Halloween backgrounds
  • Halloween symbols
  • Halloween parties
  • Halloween videos
  • Premium Halloween collection

2. Free Halloween templates from Crello

  • Halloween templates for Instagram
  • Halloween templates for Facebook
  • Halloween templates for blogs
  • Extra templates from Crello for other social media

3. Free Halloween pumpkin cutouts

  • 5 categories of cutouts: funny, scary, simple, creative, advanced

4. Halloween marketing ideas

  • Ideas for projects, campaigns, social media activity, email marketing and events

5. Halloween hashtags for social media

5 collections of Halloween images and videos for projects

Dozens of Halloween backgrounds – In this collection, you will find visuals that will work well with text as well as minimalistic images with Halloween symbols that unmistakably are in the spirit of the holiday.  


See the collection

Halloween symbols – This Halloween collection isn’t just pumpkins, okay, maybe mostly pumpkins but also surprising baked goods, ghosts and scary good makeup. See a preview for yourself:


See the collection

Halloween parties – Kids (and adults) getting ready for trick or treating, late night drinks and a whole lot of candy. See a collection about thematic Halloween parties on the festive night of the 31st.


See the collection

Premium Halloween collection – A special selection of Halloween visuals from premium collection of images from Focused. Find one of a kind visuals that will make your campaigns stand out this year.


See the collection

Halloween videos – Thematic Halloween videos, vector artwork, patterns and animations about celebrating Halloween and sometimes being plain silly. Use videos from this collection to give your social media pages a little makeover.


*Learn how to convert stock videos to GIFs in a few steps

See the collection

Free templates for Halloween marketing in 2018

Free Halloween Instagram post templates


More templates for Instagram

Free Halloween Facebook post templates


More templates for Facebook ads

Free Halloween Facebook cover templates

free animated Halloween facebook covers crello

More templates for Facebook covers

Free Halloween blog image templates


More blog templates

Free Halloween pumpkin stencils from Depositphotos

Halloween comes but once a year, so you really do have to be prepared to get into the spirit of the holiday and get yourself some pumpkins! It might be hard to find the ideas but we have you covered. In the following article, you can download 25 free Halloween pumpkin carving stencils and get your office or family members involved in some proper Halloween fun.


advanced halloween pumpkin carving stencil 2018 depositphotos


See more stencils for print

Halloween marketing ideas for 2018

Add Halloween elements to your branding – Yes, Halloween may be the single day in the year where you get to apply all your creativity outside of the given theme. This is to say that Halloween certainly isn’t Christmas, when you get to stick to specific symbols. Halloween is a really great occasion to make some subtle (or obvious) changes to your social media profiles, logo and branding for the day.

Halloween office makeover – We really are getting to the fun stuff. Many brands use social media to show the behind the scenes of their businesses. Halloween is an amazing opportunity to add some humor to your online activity and bring your customers and potential clients closer to your brand. With an office makeover you get to show off your spirit but also say ‘Look! We can have fun!’ Go all out this Halloween.

Halloween contests – Another staple for Halloween for brands looking for Halloween marketing ideas. You can launch a campaign of any size, giving something away or giving discounts to your projects and propose a contest to make things more entertaining. It’s a great way to engage people and reach a wider audience on social media. You get UGC and brand recognition all in one. Needless to say, something like a Halloween costume contest with a little bit of branding could potentially be a big hit.

Introducing limited edition products – This idea could be a big hit depending on the nature of your business. A famous example is Estée Lauder that has been integrating limited edition perfumes for the past 50 years which have always been a big hit before Christmas. Halloween can be the same kind of inspiration behind some clever marketing of your products.

Thematic event – If you want to keep it local, consider the opportunities with hosting a Halloween event. This also depends on the nature of your business, but you can use the fun holiday to host a Halloween themed event that will align with your brand. Objective? Aside from having fun, it could also bring you closer to other local businesses and be a great occasion to network.

Costume photo contest – This one is very specific if you want to get people involved. If you want to get a little more creative, why not get pets involve? A Halloween themed photo contest for people’s pets! Use the content from the memorable event to raise brand awareness.

Social media upgrade – You know the drill for Christmas, snowflakes and Santas on everything, so why not make the most of Halloween as well? Celebrate this October holiday with a themed cover for all your social media accounts. Don’t have a designer? Do it yourself using Crello. Design your own visuals to give your social media pages a proper makeover.

Food for thought – It’s Halloween, but it’s also fall. Use this opportunity to spread your influence and improve your social media presence with some creative Halloween marketing ideas. Fall is another occasion to hint at the upcoming holidays and use the ideas in this article for other festive occasions.

Halloween hashtags for social media this year

If you’re launching some online campaigns, you’ve got to branch out and reach as many people as possible. To help you do this, here are some Halloween hashtags for the big platforms like Instagram, Pinterest, and Twitter:

Basic Halloween hashtags for 2018:

#Halloween #Trickortreat #HappyHalloween #HappyHalloween #Party #Halloweenparty #Halloweenmakeup #Halloweencostume #Candy #Scary #Hauntedhouse #Holidays #Celebrate #Skeleton #Jackolantern #Bonfire #Cold #October #Devil #Skull #Pumpkin #Zombie #Fancydress #Creepy

Halloween hashtags for Halloween parties and general fun:

#halloweencostume #halloweenhorrornights #instagramanet #pumpkins #halloweenie #halloweennails #31 #halloween #halloweenfun #party #halloweenmakeup #halloween2015 #fall #oct #october #instatag #halloweentime #halloween2014 #pumpkin #autumn #halloweenparty #pumpkinpatch #halloweennight #boo #scared #spooky #scary

Halloween hashtags for giveaways:

#halloween #happyhalloween #halloween2017 #trickortreat #halloweenparty #halloweenmakeup #halloweenmakeupideas #halloweencostume #halloweengiveaway #halloweencontest #halloweenparty #halloweentheme #halloweennigh #halloweenhaunt #halloweendecorations #halloweenfun #halloweencandy #halloween? #halloweenmask #halloweenbaby #halloweentown #halloweenspirit #halloweennails #candy #scary #zombie #skeleton #jackolantern #October #hauntedhouse

Are you all set for this year? Let us know if this article has been helpful or if you have anything to add to what could make Halloween marketing special this year. Enjoy our Halloween marketing package and share it with fellow solopreneurs and friends that might need a bit of help and inspiration this year.

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