English philosopher and scientist Roger Bacon used to claim that there are three substances that have magical qualities: herbs, minerals, and words. Books, with pages made of wood fibers, chemical ink and words combine all three magical substances together, and these properties are magnified in libraries. The image of the library makes you feel calm, and there is also something mystical about it.
A great marketing trick is to organize something as a library; thus, the popular perfume company Demeter Fragrance Library, which collects and recreates the most memorable and emotionally meaningful fragrances of the world, and sells them in generic bottles, cleverly distinguished by colorful labels and catchy names.
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