How R+V BKK Simplified Licensed Visual Sourcing and Reduced Annual Costs by ~34%

R+V BKK, a German health insurer serving approximately 170,000 insured members, uses DepositPhotos to source licensed visual content for health communication, marketing, and HR materials.

For teams producing everything from customer magazine content to social media campaigns, one requirement mattered above all else: clear and reliable licensing that supports everyday communication without creating additional complexity.

DepositPhotos helped the organization simplify visual sourcing across departments while reducing annual costs by approximately 34%.

Client Snapshot

R+V BKK, a health insurer with approximately 170,000 insured members, relies on DepositPhotos to support communication initiatives ranging from health information campaigns to marketing materials and HR content. For the team, the most important factor behind every image is simple: licensing certainty.

The Challenge: Ensuring legal clarity in visual content

For R+V BKK, visual content is part of everyday communication across multiple departments. The Communications, Sales, and HR teams regularly produce health information materials, advertising campaigns, social media posts, customer magazine content, brochures, posters, and website visuals.

At that scale, even seemingly small issues such as unclear licensing, limited access for colleagues, or time spent searching for suitable visuals, can quickly turn into operational friction.

The organization needed a centralized and reliable source of licensed content that would support fast-moving communication workflows while ensuring legal clarity for every asset used.

The Requirements: Simplicity, transparency, and team access

Selecting a licensing partner meant evaluating practical, day-to-day considerations.

The team needed a library that offered enough variety to support multiple communication channels, while remaining easy to use for colleagues who might not work with visual content every day.

The Solution: A reliable source for daily communication work

DepositPhotos became part of the team’s everyday content workflow.

The Communications and Sales departments use the platform to search for images that support creative projects, including brochures, posters, digital campaigns, and editorial materials such as their customer magazine.

DepositPhotos is also used by the HR department for internal communication materials.

The client emphasized that an important part of the experience was quick and easy onboarding process and constant support provided by the DepositPhotos, helping the team move from evaluation to everyday use with confidence.

Results & Impact: Confidence and operational consistency

Because R+V BKK operates as a public-law organisation rather than a profit-driven business, the team does not measure performance through direct revenue metrics.

However, the operational benefits are clear. DepositPhotos now serves as a consistent visual sourcing platform across departments, allowing multiple colleagues to access licensed images and vectors for communication projects.

The team also tracks engagement indicators such as click-through rates, recognizing that visual content plays an important role alongside messaging in communication effectiveness.

Final Thoughts

In regulated or public-law environments, communication must balance creativity with accountability. R+V BKK’s experience shows how licensed visual content can support that balance by providing clarity, reliability, and flexibility for daily work.

If your organization needs licensed content for commercial use with transparent terms and team-friendly access, our team can help design a content solution that fits your workflow. Сontact us and we’ll reach out to you shortly.