Look at your news feed in any social network. Notice that the posts that contain visual content, such as pictures and videos, really stand out—of course, if we’re not talking about Instagram, where images and videos are the main focus.
Every brand, from big corporations to startups, have branding guidelines that they put together in a visual style guide. For each of these brands, the objective is to be memorable. Being memorable implies consistency which is why every brand eventually
A picture on a webpage can make or break it. By means of properly selected visuals, you can make your digital project far more appealing and captivating to the target audience. You can also deliver any message imaginative to the
People have been telling stories for at least 20,000 years. Storytelling continues to play a major role in our lives; it’s an important part of human nature, and a powerful business tool. But what makes a story successful? We talked
Has your visual content marketing strategy been working so far? You would probably answer ‘yes and no’. Everybody is aware of how powerful visual content is, yet we fall short of engagement or don’t notice any significant spike in traffic
People are visually-inclined creatures. In fact, every time you look at a picture or even just open your eyes and look around, as much as 2/3 of your brain’s activity is devoted to visual data processing and storage. The same